Social Media Marketing is one of the most talked concepts, all for the reason of being able to create wonders for various businesses. In practical terms, this is the only content based strategy so far in online marketing which works on specifically in driving the audience through effective communication. So, far we had been hearing here and there that “Content is King”. Leaving aside the SEO people, not many had any idea about how content rules the online marketing industry. But, social media marketing has made it visible all around that it’s the CONTENT creates COMMUNICATION and helps in larger COVERAGE.
Below are few real time tips on how you can plan your social media marketing strategy to secure a better market:
Below are few real time tips on how you can plan your social media marketing strategy to secure a better market:
- Target your audience indirectly: Tell them what they wish to hear and not what you wish to share. Sharing what you wish to is a part of direct marketing whereas social media marketing is termed as a form of ‘Indirect Marketing’.
- Build conversations and don’t just share statements: Your Facebook, Twitter and Linkedin pages should always have something or the other being shared during every hour though, yet the content should be thought provoking in what hits on to your target audience, only then they will be pumped up buy your products & services.
- Track the traffic on your site: Keep monitoring social media ROI by checking on the performance of each widget in comparison to other channels. Do keep a check on the quality of the visitors.
- Be consistent in blogging: Blogging helps big time. Businesses that are consistently working on their blogs generally get more traffic in comparison to those who don’t.
- Give a solution to the problem, don’t just define the problem: Your social media strategy should revolve around giving solution to your target audience by using your products and services.
- Do marketing in a storytelling way: Motivate you audience at all levels. Define and story around and drive your audience.
No comments:
Post a Comment